Over the past year, the
smartphone market grew by 25%. Number sold in the last three months of devices
exceeded 327 million units and 5% of amounts are smartphones, coming off the
assembly line of young Chinese brand Xiaomi. Six months ago, the sale Xiaomi
gets to the halfway mark of the volumes Apple, and now the Chinese company to a
new level - a place in the top three market leaders in Asia .
During the past quarter, the
company sold about 78.1 million smartphones, up 6.9 million less than a year
ago. Apple smartphone sales are increased by 5.5 million units. But the figures
are not comparable with reputable brand successes Xiaomi.
A year ago, the company Xiaomi
rejoiced in figure 5.6 million smartphones sold, yielding to such giants as
Lenovo and LG. But the adequacy of price, good build quality and a sense of
what lies in the hands of the product "is very similar to Apple», but the
cost is twice lower, led to record sales growth.
A year ago Xiaomi contented 2.1%
market share, today it already owns 5.3% (Samsung - 23.8, Apple - 12.0%) of the
total market. Having managed to sell more than 17.3 million smartphones, the (founder)
once again proved that the "unnamed" rookie, appeared on the market
just four years ago, is really able to create serious competition from famous brands,
central in the smartphone market.
The lion's share of sales to the
domestic market in China ,
providing 96% of the demand for all products Xiaomi (from 15.1 million to 14.6
produced smartphones were sold in China ). But the company is
confident and makes its way to the global market, where the gadgets do not have
time to gather dust on the shelves. Marketing strategy Xiaomi designed so that
almost immediately after the onset of smartphones in foreign stores, they are
sent to the buyer.
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