According to Piaggio, the name "le Mele spent Vespa Mangia "(roughly translated" who eat apples Vespa ") comes from an advertising campaign be considered successful and most memorable in Italy, where the main actor in it is the Vespa legend. Mr. Giuseppe Messina,director of marketing for Asia Pacific said: "bad bite an apple image and the Vespa has become a popular advertising ideas and, most memorably in Italy during the decades. And today, this special edition Vespa developed from the perfect match between the eternal values of the past and modern essence. "
It is known that the campaign "Chi Vespa Mangia le Mele" took place in 1969 with a very appropriate time, when Italy became an industrialized country, and youth is no longer a transient stage in life which has become a "category" new. At that time, the slogans of the movement of young people are talking about one thing: freedom. And Vespa has found cohesion matters most: in the world of youth and followed: in the world of women. For young people, Vespa is synonymous with freedom, which is reflected in every aspect of life.
Accordingly, the apple image with multiple layers of meaning and metaphor books may have been cleverly incorporated into this special edition Vespa, from icons, lines designed for the youthful spirit, generosity and romantic. "Inspired by the red apple image in advertising campaigns in 1969 Vespa was painted in the style Pop Art (a new art movement associated with youth in the 1950s with the" sexual revolution " in the West) - the symbol of freedom, liberal, romantic, version ie Vespa LX 125 will be special this unique gift we want to send to customers favorite brand Vespa " Mr. Giuseppe Messina share.
Some other pictures of the dramatic version i.e. special Vespa LX 125:
Post a Comment