The search giant is considering
all possible ways to expand the scope of activities, even providing information
to those who do not use search engines. Google is also looking to provide
information to your mobile device for things you will not actively looking, but
can be helpful to you.
This ambition beyond Google Now
and billions of searches on Google every day, as part of the overall plan of
the giants: "the organization's access to information throughout the
world." To achieve this, Google needs to learn about the potential needs
of everyone, and then use an innovative method implemented to serve them.
Google has partnered with about
150 people in an experiment where users receive a message on their phone from
Google: "You want to know something right now?" several times a day.
The answers are provided to help companies identify methods to capture the demand
for the information that you never thought of looking for. This experiment is
known by the name: the daily research needs.
This study is not complete, but
when pairing this study with other data by context, such as GPS and other
mobile communication is expected to allow Google to upgrade to a new high level
service, surpassing Google Now or Siri Thinks Ahead. It has the ability to
answer the questions given priority - what the researchers are trying to
capture. Time analysis and the information model can help the giant Google has
a completely new model for the search engines.
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