iPhone users return more often than people with the same app to an Android device: 35 percent of iPhone users start an app 11 times or more often, while 23 percent is on Android. A downloaded app was being used on average in 2011 than in the previous year. 31 percent of the users start an app 11 times or more, an increase of 5 percent compared to 2010. This survey shows Localytics .
It would be Localytics less often prevent an iPhone app is used only once: in 2011, 22 percent of app users launch an application only once, while 26 percent was in 2010. The trends seem particularly favorable for developers who are making money with in-app ads because the banners are often viewed by a user. Also apps with in-app purchases can benefit from the increasing number of users coming back, because it is more likely that you will recognize the value of this purchase.
Localytics makes a comment on the figures: installs an iPhone owner an app on a new iPhone, then this is the app registered as new. This seems like an app for Localytics again for the first time used, while the same user him many times more likely to have started. According Localytics iPhone owners buy almost twice as often as a new iPhone than any other device, compared to Android. In other words: who ever purchased an iPhone, that will probably do so again in the future. According Localytics Android owners are much less loyalty platform.
Tools are also generally used more often. According to Nielsen, the average installed base of smartphone apps last from 32 percent to 41 percent and increased the consumption of internet apps from 73 percent to 81 percent.
Localytics bases its findings on its own figures for the third quarter of 2011, as compared to the third quarter of 2010. The company usually has a good insight into the app market: the technology include Localytics found in the Skype apps, Doodle Jump and The New York Times. This allows the company the behavior of many iPhone owners measure.
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