As you probably know, on Thursday
took the ' Apple Special Event during which the Cupertino Company has
introduced the new Air iPad 2 and iPad 3 mini, as well as iMac 27 "with
Retina display 5K, Mac Mini and OS X Yosemite. But no matter how nice the
screen of the new iMac or as it may be improved by the new iPad, the real revolution
presented yesterday is what was not discussed: the ' Apple SIM.
If you look back over the history
of connections in mobility, it is clear that Apple has always been calling the
shots with the telephone operators: to reduce the size of its devices,
including operators, before the micro SIM and then the nano SIM.
Apple SIM is really a revolution
in the field of telephony. During the presentation, the subject was completely
avoided, so let's make things clear: those who buy an iPad (both Air and mini)
Wi-Fi + 4G in the United Kingdom and the United States will not have to insert
any SIM inside, because Also the connectivity will be managed entirely by
Apple. Inside the tablet is in fact included the Apple SIM that can be configured
directly from the Settin: incredible as it may seem, a simple menu the user can
choose the telephone operator as well as the data plan they prefer.
This means that the change of
operator will be literally one click away, no more queues at the store or
waiting for the activation of the SIM. Observing the trend of recent years is
evident that the fate of the telephone operators is likely to change: no longer
uses SMS and also calls could be replaced by VoIP services in the near future.
All that we need now is internet: this radical change is shifting the loyalty
of users, who are no longer tied to an operator as a trademark or service. Once
there was a tribe TIM and Vodafone People, Hangout, and now there's iMessage,
WhatsApp and Telegram.
This is why the Apple SIM
represents a small revolution is proof that the phone companies will have to
bend to the will of the great names of computer science, whose major interest
is that users take advantage of their services. It costs less than connecting
to the Internet; more people will be able to harness the real power of
smartphones.
Summing up, this week we have
witnessed the beginning of a great change that, inevitably, it will bring
benefits to our consumers. Hoping that soon the dealers' bids are significantly
better than this year.
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