Microsoft Kevin Turner announced that the company this fiscal year to open 44 stores. Most of these stores will be placed in the United States, when there is also an opening in Canada, and 1 in Puerto Rico. Are they that in less than half a year? No, during the fiscal year for Microsoft to June 2013.
By comparison, Apple has more than 300 Apple Stores. Microsoft's strategy seems to based wherever Apple opens a store, follow this example.
In addition, there are some 'pop up' appear temporarily stores open when the demand is higher than normal. This stores the software giant hopes the sale of Windows 8, Windows Phone 8 and in particular the Microsoft Surface tablet stimulating. Many people will walk past the shops and if Microsoft succeeds in luring these people they can show people the tablet and let it play.
Microsoft has more than enough cash in the vault and we expect a stormy marketing campaign around the tablet surface. Whether it's enough to make a good competitor for the iPhone to doubt it
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