Xiaomi continues to get victory over the smartphone market




Over the past year, the smartphone market grew by 25%. Number sold in the last three months of devices exceeded 327 million units and 5% of amounts are smartphones, coming off the assembly line of young Chinese brand Xiaomi. Six months ago, the sale Xiaomi gets to the halfway mark of the volumes Apple, and now the Chinese company to a new level - a place in the top three market leaders in Asia.

During the past quarter, the company sold about 78.1 million smartphones, up 6.9 million less than a year ago. Apple smartphone sales are increased by 5.5 million units. But the figures are not comparable with reputable brand successes Xiaomi.


A year ago, the company Xiaomi rejoiced in figure 5.6 million smartphones sold, yielding to such giants as Lenovo and LG. But the adequacy of price, good build quality and a sense of what lies in the hands of the product "is very similar to Apple», but the cost is twice lower, led to record sales growth.


A year ago Xiaomi contented 2.1% market share, today it already owns 5.3% (Samsung - 23.8, Apple - 12.0%) of the total market. Having managed to sell more than 17.3 million smartphones, the (founder) once again proved that the "unnamed" rookie, appeared on the market just four years ago, is really able to create serious competition from famous brands, central in the smartphone market.



The lion's share of sales to the domestic market in China, providing 96% of the demand for all products Xiaomi (from 15.1 million to 14.6 produced smartphones were sold in China). But the company is confident and makes its way to the global market, where the gadgets do not have time to gather dust on the shelves. Marketing strategy Xiaomi designed so that almost immediately after the onset of smartphones in foreign stores, they are sent to the buyer.

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