The attack Apple on Asian markets has a positive effect on her own balance. So positively that he considered the most promising region for the company. Efforts in this direction, and resonate in the minds of consumers in Asia, who now love Apple even more than the "home» Sony.
Research and analytical magazine Campaign has published new data in the framework of the "Top brands of Asia 2012", which work together to conduct analysis of Nielsen and CNBC. According to new information received after the 4800 survey of residents of Asian countries in the ranking of most popular brands of Apple rose to four lines - up to second place. The third and fourth took the Sony and Panasonic, and the top five walling Nestle. However, Apple is unlikely to boast that during the announcement of the results for the third fiscal quarter. The fact is that the first place was taken by Samsung.
Rise of Samsung's first line of thrust can be attributed to the brand for innovation across a wide range of consumer electronics. Focus on visible, active marketing, as well as commitment to the development of the popular brand in new and "adult" market, has helped accelerate the growth of brand.
Abrupt changes in the ranking due to the enormous growth popularity of smartphones and tablets, those observed in Asia. Last year, Sony ranked first, but its "weak" supply in both markets had a negative impact on the positions of the brand. In addition to electronics, Asian consumers show a growing enthusiasm for Western luxury brands of clothing and accessories, such as Louis Vuitton and Calvin Klein. The local companies in the ranking are very weak.
Post a Comment