Facebook knows a lot about its users: who they are, which friends they interact and what brands they like. On this basis, they focused ads. In the future it will show mobile ads a little smarter, says The Wall Street Journal. Facebook goes mobile ads show based on the apps that people use. There have been many mobile apps where you can link Facebook account. Log in from Instagram on Facebook, you know the social network that keeps you from photography. Do you really like games, then you know that Facebook also. That information can be used for displaying ads, say sources familiar with the future of Facebook.
For connecting various apps to Facebook uses Facebook Connect. If iOS 6 later becomes available, it even easier for all kinds of apps to link your Facebook account. App developers can use the new advertising feature to advertise other apps. Because there can be much more targeted advertising (for example, specifically towards users of the Spotify app), Facebook has the opportunity to ask a higher ad rates and more money to earn. Ads will then appear in the news. The new function could lead to new protests around privacy. The first criticism is already inside, including the Center for Democracy and Technology in the U.S.
The Wall Street Journal that Facebook expects the new feature will announce on 16 July.
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