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Software giant Microsoft in October, bringing its new operating system Windows 8 on the market. But the marketing campaign will cost 500 million U.S. dollars. The company expects "the greatest business" since Windows 95.

As of October is the new Microsoft operating system Windows 8 commercially available, such as the software giant announced on Monday at a conference in Toronto, Canada. The computer manufacturer to get the new software in the first week of August 2012, such as Microsoft manager Brandon LeBlanc said. From the end of October then, the first devices with Windows 8 available in stores. The new operating system is not only on classical computers and laptops, but also on smartphones and Tablet PCs running. 

"The biggest business for at least 17 years" 

Microsoft Windows 8 is for "the largest business for at least 17 ​​years," CEO Steve Ballmer said in Toronto. At that time the pioneering operating system Windows 95 came out. It was still "has been the glue and the base, built on the Microsoft," Ballmer said, put the new software is also sold like hot cakes, Microsoft is waiting on a mega-budget: According to the marketing information portal "horizont.net" can cost to the company marketing the new product a whopping half a billion U.S. dollars. That would be another 200 million U.S. dollars more than the company could cost the campaign of the previous operating system Micrrosoft 7th A good investment if the target of 500 million licenses sold, is achieved. 

In addition to Windows 8 new tablet PC "Surface" 

The new system will be released worldwide in 109 languages ​​to 231 markets. The most important new feature: Windows 8 will also run on tablet PCs with touch screens and can be controlled with simple typing or swiping movements of the fingers. So far lagged Microsoft behind in the online business which is why the company will later this year its own tablet computer Surface launch to Apple's success model iPad to compete. The new operating system then allows the user to transfer their files from one device to another.