It turns out, has trouble recognizing Samsung products have experienced not only American retailers. In one of the confidential documents belonging to the Korean manufacturer, black and white warning describes the results of an advertising campaign for the Galaxy Tab.
The documents were made public in court proceedings Samsung and Apple. The results of evaluating the effectiveness of television advertising campaign for the Galaxy Tab unpleasantly surprised Guide: it turns out, used for most of the audience really took a tablet for the iPad. Only 16 percent of the respondents correctly identified the device manufacturer. Samsung felt that the reason lies in initially strong position in the market Apple tablet, and therefore "the differentiation of the Galaxy Tab iPad» a critical strategy.
But deliberately to differentiate similar device that was created with an eye to a competitor, not so easy. Only 11 percent of respondents with a Galaxy Tab correctly identified the manufacturer - Samsung. At the same time 65% of the respondents readily bound iPad with his manufacturing company. As a result, television advertising has had a minimal effect on sales - consumers are confused in the mass product with a proposal to a competitor. What a nasty coincidence.
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