In 2009 Lisa Shamus from New York, had inherited a small business for the production of soft toys in New York. Within a short time, she and her husband led the company Commonwealth Toy & Novelty Co. and immediately faced a serious problem. Existed since 1934 "toy" company suddenly began to bear at times less profit because the children have stopped buying soft toys. Instead, they were given computers, mobile phones and game consoles. Decreased sales needed to compensate for something, and Lisa began to find employees one by one. Industry stuffed animals at the time had not the best time - most large companies have suffered losses, while small firms just survive, if not closed. What was needed was an idea that would save Commonwealth Toy & Novelty Co. from imminent destruction.
And she was found. New Employee Alex Kessler (Alec Kessler) advised to license production of the main characters from the game Angry Birds, which gained popularity in 2009 by leaps and bounds. Despite the fact that the signing of the treaty was a very risky move, in 2010, Lisa still met with a representative of Rovio. Not expecting to make big profits, she offered to sell 20 products - plush toys, stickers and more. At the beginning of Lisa and her staff have been very difficult to explain to your customers why they should buy green colored birds and pigs. The CEO has repeatedly told them about the millions of download games Angry Birds, but it's nothing anyone did not speak.
"The Shot" business in November 2010. Rovio company opened its online store for the sale of soft toys production Commonwealth Toy & Novelty Co. Lisa hoped to sell all products in this manner for several weeks, and did it in two hours. This year, toys were sold at about $ 400 million U.S. dollars. This is twice more than last year. "This is the most exciting that I experienced in this business for 20 years", - said Lisa Shamus, which receives daily stack of letters from developers requesting to take up the production of toys.
Post a Comment